Meet our Founder,
Elaina Efird

Elaina is a Registered Dietitian with 11+ years of experience working to help people create a healthier relationship with food and their bodies. She completed her bachelor’s degree in dietetics at Virginia Tech (GO HOKIES!) and throughout her career has earned additional certifications as a specialist in sports dietetics and the treatment of eating disorders.

Elaina is passionate about providing evidence-based nutrition information to help her clients feel empowered in their food choices. If you’ve seen Elaina on social media, you know she uses both humor and candor to fight against diet culture and widespread nutrition misinformation. Unfortunately, the nutrition field has gotten incredibly confusing, but Elaina is here to simplify it. Food shouldn’t bring you feelings of stress, guilt, anger or frustration. Instead, food should be a source of energy, excitement, community and joy.

Hailing from a family full of food connoisseurs, she is more than just passionate about her work, it is her whole life.

A bit about Elaina’s Credentials:

  • RDN: Registered Dietitian/Nutritionist

    Nationally recognized certification that requires completion of a Bachelor’s degree, an accredited supervised practice program, passing of a national exam and ongoing continuing education credits.

  • CEDS-S: Certified Eating Disorder Specialist and Supervisor

    Specialist certification designating excellency in the treatment of eating disorders. Elaina is also credentialed to provide supervision to other professionals that are working in the field of eating disorders or earning their required hours for completing the specialty certification.

    See HERE for more information on supervision.

  • CSSD: Certified Specialist in Sports Dietetics

    Specialist certification for dietitians through the Commission on Dietetic Registration (CDR) indicating expertise in working with fitness and athletic performance.

Get to know some more about Elaina:

  • Elaina is married to her husband, Will, and has a son named Luke

  • Elaina loves all things Virginia Tech! She bleeds Maroon and Orange. GO HOKIES!!

  • She loves to travel. She studied abroad in Spain in college and has traveled with her husband to Iceland, Portugal and Ireland, to name a few.

  • Her favorite food is sushi

  • Nothing beats an ice cold beer on the beach

  • She loves TV, tell her about a good show, she always needs a new one!

  • She’s a Crime Junkie at heart. BWBRSA.